Alice Blue Review

Alice blue broker was incorporated in 2006 and has established its reputation as a discount broker offering various brokerage plans and high margin facility. They offer both percentage-based discount brokerage to its customers. They got a lot of success through their flat fee brokerage program. Alice blue offers services to its customers in almost all the financial instruments services in India.

• Trading Platform
• Fee
• Margin
• Account Opening
• Education
• Products and Services
• Customer Support
• Overview

They have a physical presence in all the major cities in India, especially in South India. They aim to become the biggest broker in South India. A lot of technical software and application support is provided by the company for professional traders. www.aliceblueonline.com is their website and they have one of the most beautiful user interface and experience among all the brokers in India.

Trading Platform

Ant Mobi Review (Mobile App)

We tested the mobile trading application by Alice blue for Review named as Ant mobile. The application has 3.5 stars on the Play Store with more than 3000 reviews. Downloads on the application are more than a lakh, which tells us that it has a large customer base accessing the mobile application. 

We would rate this application as above average as if we compare it to the average ratings of mobile applications in the industry, they have a decent application with good reviews.

More than 60% of reviews on the application are five-star reviews. In terms of the user interface, they have a beautiful user interface that has been properly categorized for a seamless experience. The first section is of the screen in which you can display all the stocks or other financial instruments according to your choice and all of these are customizable.

Ant Mobi App-Alice Blue Review

There is a separate section for a portfolio in which you can add your particular stocks and analyze them separately. Any particular financial instrument can be analyzed separately by clicking on it. You can use all the advanced technical and fundamental techniques inside the application only. 

Placing the orders directly from the mobile application is very user-friendly. You can also view your information in terms of Pie & Candle charts to analyze them.

AntWeb trading platform

The platform to access the trading options online is called the ant web. It also has the back end of Omnesys NEST which is one of the most advanced trading software in the industry. You can use this platform to login from any device, so if you plan on trading from mobile, we would advise you to choose this over the mobile application.

Ant Web Platform - Alice Blue Review

This software is bundled with all the features and options available in the downloadable software. You can customize your portfolio and analyze it using technical and fundamental analysis tools available. 

The best part of Alice blue, ant meta is also available with the software which you can use to automate all your trades with any strategies that you may have.

Ant Desktop-based platform

The downloadable software by Alice blue is called ant. It is the most advanced and advertised platform by Alice blue. They should be your preferred mode of trading as a customer of Alice blue. We would like to give it a thumbs up for the user interface as they have beautifully categorized and then presented every information.

It is bundled with a lot of features and benefits and we would like to discuss some of them. The most advanced feature required by every professional trader is historical data and technical analysis charts. The application contains advanced technical charts with almost all of the technical indicators which you can use to critically analyze your portfolio.

One of the best parts of the program is that you can customize your Strategies and automate them using Ant Meta. The first screen is the market watch in which you can display all the live information of every financial instrument that you want to.

Another important part that they advertise and is accurate is the software speed. Speed is extremely important for professional traders and this is exactly what is fulfilled using this software. The best part is the automated trade which can magnify your trading speed to any possible limits. You can use hotkeys to increase your speed.

Fee

Brokerage is a very important factor in the world of stock trading. It is always good to have a clear understanding of how brokerage is charged in your Broker. Alice Blue offers a Brokerage calculator to calculate the exact brokerage of all trades made by you. Apart from Brokerage charges, you will also get a detailed description of all other tax & charges.

Freedom 20 Brokerage plan offers low brokerage charges & low margin. In the Traditional plan, you have to pay slightly higher brokerage as you will get a higher margin in this plan.

The table as presented below gives out a very clear illustration of segment wise brokerage charged by Alice Blue.

It’s now up to you, if you don’t high margin then you can choose Freedom 20 plan to save brokerage charges.

Alice Blue Account Charges

Alice Blue doesn’t allow separate commodity or Equity account opening. You have to open an account in all segments in Alice blue.

Here below is the list of charges levied by Alice Blue online for demat & trading account.

Transaction Charges

Margin

Alice Blue Broker provides a higher margin compared to its peer brokers. You can also use the Alice Blue Margin Calculator for Alice Blue Margin for different segments like Intraday, Delivery, F&O, Currency & Commodity.

The below table provides the segment-wise margin offered by Alice Blue.

Account Opening

Alice Blue offers a 2-in-1 account opening through offline & online (using aadhar) process. Further, they facilitate users to trade in equity, currency  & commodity segments.

Documents Required for Account Opening

You need to keep below Documents ready to Open a Demat Account with Alice Blue either paperless manner means online or offline the list is given below:

• Identity Proof (PAN Card Mandatory)
• Address Proof (Aadhar, Voter ID, Passport, etc)
• Passport Size Photo
• Income Proof (Latest six month’s bank statement, Latest ITR copy, Three month’s salary slip)
• Scanned copy of the signature

Education

The knowledge base section on the website can be used to get knowledge about everything regarding the stock market. It is a beautifully categorized section displaying information about the essentials of financial trading, starting from the basics. They have different sections for equity, commodities and Forex trading.

The information begins by describing what are equities and is made for a layman. The education section is extremely important for all the brokers these days because of the large number of newcomers entering the market. Every new customer expects the broker to arrange information for them to study.

We would give Alice broker Thumbs Up from our side for the extensive education section and we would highly recommend all the newcomers to study every section in detail. After completing all the parts in the section, you will be well versed in all the trading terminologies and strategies that you can use.

Products and Services

Alice Blue is one the innovative broker developed too much product around trading & investment. You can also invest in mutual funds & IPO directly through Alice blue.

Ant Plus

Ant Plus platform is provided with API to develop your front end trading platform. Alice blue is among the few stockbrokers in India who have introduced this feature. Using this API key you can customize your frontend and develop your trading platform using their back end.

 This can be used to integrate your mobile and desktop platform at the same time. You can also integrate the same software key with third-party software like Ambi-broker and use it to trade directly from charts. A lot of professional traders use third party charting software to analyze their portfolio and this key helps them integrate it with the particular software and trade.

Back office transformation

The Back office platform by Alice blue is called back-office transformation. It’s not any type of software or Trading platform. But, It’s a beautiful piece of the backend ledger in which you can track all your account activity at the same place. Backoffice is integrated with all the advanced features and you can customize your view and analyze your portfolio.

It has particular features that help you to plan future trades and also manage risk to your accounts.

Ant IQ

Ant IQ is the Revolutionary new ideas section of the Alice Blue website. It is a block section in which you can access all the new strategies that are currently being used by companies and individuals to automate trades. This section discusses the technical trading strategies in detail and you will also learn a lot of new things.

This section also contains all the training and knowledge of technical analysis. They have carefully categorized every section for a layman and you can start studying from basics. They teach everything about technical analysis starting from indicators up until all the advanced technical analysis techniques.

Ant scanner

A scanner is a tool provided by Alice blue to further enhance your trading experience. You can use this tool to categorize top gainers, losers, near upper or lower circuit stocks, and various other similar filters to filter stocks in your portfolio. This is an advanced side-software used to introduce rules to your portfolio so that you can have a list and make trading decisions based on it.

Ant Bridge

Alice blue has also introduced an Algo trading platform called Ant Bridge. This can easily be used to integrate with third-party charting and analysis software to perform automated trades. You can use this platform to automate the Strategies and amplify your trading speeds. It is extremely beneficial for professional traders.

Research & Reports

We could not find a research section on the website on which research reports can be analyzed and accessed publicly. Alice blue doesn’t provide Research and Analysis reports to its users.

This is one of the shortcomings that we have found which must be rectified as every customer expect the broker to publicly display the research reports & accuracy rate.

Customer Support

Alice Blue has multiple channels for contacting the support team. You can reach them through:

1. Email: You have to raise your query by emailing the support team at tr********@al************.com. You will get a reply within 24-48 working hours.
2. Phone: You can call the support team through a phone dialing number
   • Account Opening support: For account opening query you can call on 08045366888, 08045412000 (Timing: 09.00 – 18:00 from Monday to Saturday).
   • Support team: For other customer/partner queries you can reach them over 07676444362 (Timing- 9:00 AM- 18:00 from Monday to Friday).
3. Dealing Helpline: You can also access the dealing helpline option on the website and get help directly by providing your user ID which you must have received while opening your account with Alice Blue.
4. Support Bot: You can also resolve your queries using the support bot over the website. There is also an option for directly contacting them via WhatsApp on the website

Overview

Alice blue was incorporated in 2006 and has grown into a lot of segments since then. It has acquired a lot of reputation because of Advanced technical software provided by them. They provide some of the revolutionary software and API keys for professional traders to automate strategies. Another famous thing that they provide is a flat brokerage and discount brokerage plans.

What can you expect from Alice blue?

Strong operations team, advanced technical software, a discount brokerage with high margin presence in all financial instruments and a strong support team. Alice Blue is a discounted broker offering trading platforms for different exchanges like BSE, NSE, and MCX. Alice Blue has an active client base of 1,50,867 as of November 2024.